Apple announced on Friday that they were falling behind with HomePod development and production and as a result, it won’t be available until early 2018.

“We can’t wait for people to experience HomePod, Apple’s breakthrough wireless speaker for the home, but we need a little more time before it’s ready for our customers,”

“We’ll start shipping in the US, UK and Australia in early 2018.”


This could be hurtful to the HomePod’s sales because the launch will miss the holiday season altogether. However, with the ever-increasing army of “Apple Sheep” (the internet term for an Apple Fanboy), I don’t really see how it will be affected.

The HomePod is Apple’s $349 smart speaker, which, while many people think is an Alexa or Google Home rival, it seems more like a Sonos killer. It was criticised for its late release (compared to Alexa and Google Home, that is), but really Apple stuff is never really first. It just usually seems first because the REAL first was so obsolete, no one cared. As Tim Cook once said:

“It doesn’t bother us that we are second, third, fourth or fifth if we still have the best. We don’t feel embarrassed because it took us longer to get it right,”

Tim Cook, Apple CEO

Apple is just trying to perfect their HomePod before releasing it. Do they care? No. Do I care? Well, I guess I’m a little disappointed. But I can’t afford one, so I’m not too sour.

How do you think the HomePod’s late release will affect it? Let me know down in the comments!


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